Ebook

The Battle for P/C Distribution Attention: What Insurance Producers Really Want

The Battle for P/C Distribution Attention: What Insurance Producers Really Want

Pages 5 Pages

The July 2025 Datos Insights report reveals that insurance producers managing property and casualty distribution prioritize functionality that streamlines their multicarrier workflows. Most agents work with 10 or more insurers per business line, with over 65% of specialty agents handling more than 15 partners. Comparative raters are nearly universally adopted, especially among Gen Z and specialty lines agents. The most valued digital tools include AMS integration, claims reporting, and quick quotes, while marketing tools and mobile apps are considered low priorities. Insurers must compete for producer attention by focusing on high-impact capabilities.

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