The February 2022 Aite-Novarica Group report on Intelligent Decisioning for P/C Insurance explores how AI-driven automation is transforming insurance business processes. It describes the role of digitization, data integration, and intelligent decision engines in enhancing underwriting, fraud detection, subrogation, claims handling, and customer experience. The study outlines the benefits of improved efficiency, accuracy, and value measurement, while addressing challenges such as data quality, integration complexity, and adoption barriers. It emphasizes AI’s potential to deliver faster, smarter, and more consistent decisions that strengthen competitiveness and customer satisfaction in the P/C insurance sector.

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