Ebook
Taking Aim at Fake Reviews
The handbook highlights the growing threat of fake accounts and reviews undermining digital trust in e-commerce, education, and online platforms. It explains how bots and fraudsters use automation to post fake reviews, steal financial aid, and commit account takeovers. The FTC’s new rule bans fake reviews, emphasizing compliance and transparency. HUMAN combats these issues through advanced detection using behavioral analysis, AI, and credential monitoring to block bots, prevent fake accounts, and secure transactions. Real-world cases, including a global retailer, show reduced fraud, improved efficiency, and restored consumer confidence.