To build a Subscriber 360, media companies should define goals, leverage cloud platforms, and ensure data security and governance. Best practices include using data clean rooms for secure sharing, enriching insights with third-party data, and avoiding vague semantics via data dictionaries. Effective data ingestion tools must be scalable, secure, and integrate seamlessly. Model validation is essential to avoid bias and overfitting, while proper segmentation requires clear objectives, quality data, and continuous updates. Visualization tools should be user-friendly and scalable, and predictive analytics help shift from reactive to proactive decisions.

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