Demandbase’s ebook, "Smarter Go-To-Market™ Powered By Account Intelligence," highlights the digital transformation of the B2B buyer journey and the critical role of account intelligence in navigating this shift. It explains what account intelligence entails, covering five types of first-party data and nine types of third-party data essential for a comprehensive view. The ebook emphasizes the necessity of leveraging abundant and diverse data sources to build smarter go-to-market strategies that drive more effective targeting, engagement, and revenue growth in today’s digital landscape.

Join for free to read