Databricks helped retailers secure sensitive customer data with comprehensive, multi-layered security features including encryption at rest and in transit, fine-grained access control via Unity Catalog, and private network connections through Private Link. Databricks supports regulatory compliance with audit logging, identity integration, multi-factor authentication, and the use of customer-managed encryption keys. These capabilities enable retailers to protect customer privacy while leveraging rich 360-degree data insights to deliver personalized, secure, and trustworthy customer experiences.

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