Databricks helped organizations overcome the hype and challenges around Customer Data Platforms (CDPs) by enabling the creation of composable CDPs built on their Lakehouse platform. This approach unifies customer data across sources without duplication, delivering real-time activation, advanced analytics, and AI-powered personalization. Databricks’ solution integrates seamlessly with marketing and engagement tools, ensures data security and governance, and accelerates time-to-value, helping brands unlock the full potential of their customer data for improved marketing efficiency and customer experiences.

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