KPMG’s **Navigating Opportunities in NFTs** outlines how media, gaming, and sports brands can leverage NFTs for new revenue, fan engagement, and community building. It introduces a strategy framework based on marketplace control and customer interactivity, highlighting risks like execution, brand damage, compliance, and market volatility. Success depends on clear goals, audience targeting, content rights management, and tech choices. KPMG provides a 10-step execution model covering governance, marketing, tech, legal, and financial considerations to help brands safely and profitably enter the NFT market.

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