The guide serves as a roadmap for thriving amidst economic uncertainty, drawing insights from top-performing companies during downturns. It emphasizes proactive strategies over mere cost control, showcasing companies that turn challenges into opportunities. Analysis of nearly 2,000 companies underscores the importance of maintaining sales and margins for outperformance. Key recommendations include scenario planning, portfolio optimization, and customer-centric approaches. Additionally, it advocates for talent retention and investment during downturns, highlighting KPMG's expertise in navigating challenges across sectors.

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