The ebook on navigating GTM challenges explores the evolution of go-to-market strategies, highlighting the impact of marketing technologies, changing customer expectations, and competitive pressures. It identifies the top three challenges facing B2B enterprises and offers practical solutions to overcome them by fostering alignment, innovation, and agility. Additionally, it examines the role of AI in enhancing account-based marketing (ABM) and scaling GTM efforts. Demandbase provides strategic insights and tools to help businesses effectively navigate and succeed in today’s complex B2B landscape.

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