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Ebook

UNSPAM YOUR BRAND

UNSPAM YOUR BRAND

Demandbase
Pages 261 Pages

The ebook introduces the concept of Smarter Go-to-Market (GTM), focusing on integrating account intelligence and ABM to create a customer-centric B2B marketing strategy. It highlights how AI, big data, and account-based strategies can streamline engagement, close deals faster, and improve marketing and sales alignment.

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