Medical Information Goes Digital

8 Pages

This insight brief explores the shift to digital-first medical information (MI) models as demand for fast, always-on access increases. It highlights how conversational AI and self-service platforms enable scalable, compliant responses while preserving high-quality customer experiences. The brief emphasizes hybrid models that combine automation for routine inquiries with expert escalation for complex requests. IQVIA positions digital MI as essential to meeting stakeholder expectations, improving efficiency, and supporting global engagement.

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