Medallia’s Digital Experience Score (DXS) is an AI-powered, rules-based metric that evaluates online customer experiences by tracking five key pillars: Engagement, Technical, Frustration, Form, and Navigation. It delivers a holistic view through Session DXS, Page DXS, and Real-Time DXS, helping businesses monitor performance, spot issues, and respond instantly. DXS supports strategic decisions by revealing low-performing pages, enabling segmentation, optimizing digital journeys, and powering predictive models. Real-world use by brands like Nissan led to a 32.5% increase in pre-sales form completions and an 86% improvement in vehicle selection form completions.

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