HG Insights’ Market Intelligence provides a bottom-up, data-driven approach to market planning, enabling companies to size markets by IT spend, technology installs, region, and firmographics. It uncovers new business opportunities, monitors trends, and aligns GTM efforts by connecting high-level segments to actionable account-level intelligence. With customizable dashboards, global spend breakdowns, and insights into tech adoption, companies can identify competitive threats, track market share, and prioritize opportunities. This tool enhances strategic decision-making, streamlines territory planning, and improves campaign targeting to drive growth and ROI.

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