HG Insights Case Study - Citrix Citrix is a technology company that works to optimize employee experience for better engagement and productivity, and enable mobile and remote working in a scalable manner. Citrix Drives Better Business Decisions Using Technology Intelligence To see how HG Insights’ Tech Intelligence can help grow your business, visit hginsights.com Copyright © 2020 HG Insights. All rights reserved. Background Citrix was looking for a data-driven way to make decisions between different sales and marketing strategies and programs. For strategic planning, they needed more granular business intelligence to help them see where market opportunities existed and optimize their sales territories. Day to day, they also wanted a way to quickly prioritize which accounts to pursu

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