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How A Field Force Architect Builds Your Blueprint for Success

How A Field Force Architect Builds Your Blueprint for Success

IQVIA
Pages 6 Pages

This brief introduces the role of a Field Force Architect in optimizing sales force size, structure, and deployment. It explains how combining payer, prescription, claims, and access data reveals true provider potential and territory value. IQVIA demonstrates how this approach improves resource allocation, reduces inefficiencies, and aligns promotional strategy with market realities. The brief emphasizes that data-driven field force design is critical as access constraints and cost pressures intensify.

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