Generative AI is transforming retail and consumer goods by enabling personalized marketing, smarter inventory management, and better customer experiences. It empowers leaders to make data-driven decisions and optimize supply chains, driving higher profits. However, companies face challenges like securing sensitive data, managing technical complexity, preventing AI bias, and retraining their workforce. A strong data strategy is critical, requiring modern cloud platforms to break down silos, ensure governance, and support real-time analytics. As AI reshapes workflows and strategies, businesses must adopt robust infrastructure to stay competitive and unlock the full potential of generative AI.

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