Generative AI is transforming sports by personalizing fan experiences, optimizing team operations, and enhancing sportsbooks. AI can tailor content, predict player performance, recommend training plans, and detect betting fraud. However, adoption faces hurdles like data silos, high costs, and security risks. To succeed, organizations need a modern data strategy that unifies diverse data, supports real-time analytics, and enables secure AI deployment. Snowflake Cortex offers an agile platform to build AI apps efficiently. As AI evolves, sports will see innovations like real-time strategy optimization and immersive fan experiences, making data the key to staying competitive.

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