Madison Logic’s 2025 Harris Poll reveals that B2B marketing is undergoing a transformational shift driven by generational changes and rapid technological advancements. The survey highlights how digital-native leadership is redefining how brands connect with buyers, meeting new expectations with innovative tools and behaviors. Nearly all marketing decision-makers are actively adapting to this future-facing landscape. Madison Logic’s insights help marketers understand these trends and prepare strategies to stay ahead in an ever-evolving, technology-driven marketplace.

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