Most consumers dislike hands-on budgeting, with only about 15% enjoying detailed categorization, leaving 85% seeking automation and simple guidance. Financial stress is widespread, with 70% of Americans reporting anxiety about money and many turning to financial avoidance. To build effective personal financial management tools, institutions must focus on basics like debt, savings, and spending insights, while avoiding flashy but unreliable features. Clear, cleansed transaction data and embedded, repeatable insights foster trust and engagement. With 57% of consumers wanting help managing finances and 54% expecting providers to teach financial strength, institutions that deliver actionable, supportive tools will earn lasting loyalty.

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