The February 2023 Aite-Novarica Group report introduces the Insurance Data & Analytics Maturity Model (iDAMM), designed to help insurers assess current data and analytics capabilities, set target states, and plan investments to bridge gaps. Data mastery is defined as the enterprise-wide use of data and analytics for sustained competitive advantage, with “data masters” gaining significantly more value and a strong market edge. iDAMM evaluates seven dimensions—leadership and organization, strategy and execution, data governance, data fitness, information utilization, architecture and technology management, and data innovation—emphasizing that cultural change is as critical as technology investment.

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