The May 2022 Aite-Novarica report Why Insurance Innovation Is So Easy by John Keddy, Rob McIsaac, and Stephanie Dalwin explores how insurers can foster innovation despite cultural and structural barriers. It discusses starting points, organizational dynamics, and the importance of external collaboration. The report emphasizes that while initiating innovation is challenging, sustaining it requires overcoming resistance and aligning risk management with creative efforts. It highlights the value of networks over isolated efforts, the need for practical approaches rather than elite initiatives, and balancing innovation goals with the core realities of running an insurance business.

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