This ebook explores how self-service BI transforms employees into data storytellers by making analytics accessible, intuitive, and collaborative. It explains why traditional BI models struggle to scale and how self-service tools enable faster insight generation while maintaining governance. The guide emphasizes the role of cloud BI, collaboration features, and data literacy in helping users contextualize insights and communicate findings effectively. By empowering users to explore and share data-driven narratives, organizations can improve alignment, transparency, and decision quality across the enterprise.

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