Case Study Neebal's self-service market analysis portal with simple input interface and BI capabilities enables a leading Bank to improve market share and sales revenue. About the Client Leading Bank A union of more than 36,000 Indian cooperatives with diversified business interests. Industry BFSI Challenges marketing@neebal.com www.neebal.com Customer loyalty: Difficult to measure consumer loyalty. Customer relationship management: Not able to engage the target audience to maintain the relationship. Increasing competition: Fear of losing market share to competitors with cheaper products. Lack of communication: Inability to communicate relevant information with farmers and consumers in real time. This platform was built for lesser tech-savvy users who want to input data with ease enabli

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