Ebook
Boosting customer engagement through self-service cloud BI
Domo helped Texas Tech Credit Union enhance member engagement and business growth by enabling self-service cloud BI that removed data constraints. During the COVID-19 shift to remote work, Domo’s platform allowed rapid access to critical insights, supporting informed decision-making despite operational disruptions. By integrating and adopting Domo, the credit union empowered teams to analyze data independently, improve responsiveness, and optimize strategies without needing to add new members, strengthening business resilience and customer relationships in challenging times.