Medallia Sales and Service Experience for Salesforce enhances CRM platforms by embedding real-time customer feedback into government agency workflows. It brings voice-of-customer data into Salesforce to align employees with citizen needs, providing a complete view of account health and enabling timely action. Sales teams can track satisfaction trends, link feedback to revenue, and identify risks. Service agents gain instant access to interaction insights, while automation streamlines surveys and follow-ups. With intelligent dashboards and alert routing, the integration empowers teams to close feedback loops, improve service quality, and strengthen citizen relationships.

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