Denodo’s 2025 ebook on the Consumer Packaged Goods (CPG) industry outlines how data and AI analytics drive innovation, operational agility, and enhanced consumer engagement. By leveraging Denodo’s unified data virtualization platform, CPG companies integrate diverse data sources to predict consumer trends, optimize supply chains, and personalize experiences across product categories like food and beverages, household goods, personal care, and OTC drugs. Denodo enables sustainable product innovation and real-time insights, supporting strategic decision-making that aligns with modern consumer expectations and accelerates transformation in this competitive industry.

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