The pandemic accelerated digital adoption by years, pushing banks to rethink customer acquisition and onboarding. Many still focus too heavily on top-of-funnel marketing while neglecting seamless digital onboarding. Visa Consulting & Analytics highlights seven priorities: extend digitalization across the journey, simplify KYC and activation, define target customers precisely, and embrace digital-only models. Banks should benchmark against fintechs and digital leaders, restructure with agile teams, and view payments as gateways to deeper relationships. Success depends on investing in digital-first, customer-centric strategies that reduce friction and boost engagement.

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