This PDF shows how to build effective customer scorecards that reduce churn, increase lifetime value, and improve renewal forecasting. Scorecards shift teams from reactive to proactive by providing accurate data to mitigate risk, predict revenue retention, and uncover growth opportunities. Four essential data types for a reliable customer health view are CRM records, product usage metrics, support tickets, and financial data. A structured approach involves defining dimensions, selecting key indicators, building prototypes, testing with customer success managers, and launching the final scorecard. Continuous refinement of data and KPIs ensures lasting effectiveness.

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