FIS Connections CRM is a web-based customer relationship management solution tailored for financial institutions, offering a 360-degree view of customers and their households. It integrates daily with core systems to enhance personalized service, predict purchasing behavior, analyze profitability, and automate marketing. Key features include predictive modeling, automated campaign fulfillment, lead tracking, incentive management, and real-time reporting. With profitability and pricing modules, institutions can assess and optimize account performance, retain high-value customers, and improve cross-sell effectiveness, driving revenue and loyalty.

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