This white paper highlights how digital transformation is essential for banks to compete in today’s experience-driven market. With customers comparing banks to tech giants, institutions must eliminate legacy inefficiencies and adopt cloud-native, API-driven architectures. Key priorities include removing friction from the customer journey, personalizing services with real-time data, and leveraging third-party integrations to scale quickly. Case studies from Seacoast, Citizens, and Kitsap Banks show how data-driven personalization and speed-to-market deliver measurable growth. Ultimately, freeing siloed data and unifying experiences across channels ensures loyalty, efficiency, and competitive advantage.

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