As e-commerce grows, card-not-present (CNP) fraud has surged, especially in markets lacking strong customer authentication mandates. 3-D Secure (3DS) shows promise in mitigating CNP fraud, but adoption varies globally. In regulated regions like the UK and Australia, where 3DS is widely used, fraud rates are significantly lower and authorization rates higher than in unregulated markets like the US. US CNP fraud losses are projected to hit $9 billion in 2023 and $13 billion by 2026. Financial institutions are increasingly viewing 3DS as an effective tool and many support mandates to boost adoption in North America.

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