The IDC MarketScape 2025 report names LiveRamp a leader in data clean room technology for advertising and marketing. These technologies enable secure, privacy-compliant data collaboration across parties for use cases like campaign measurement, audience segmentation, and fraud detection. LiveRamp stands out for its interoperability, extensive partner network, and zero-copy architecture. While RampID adoption can be a barrier, the platform supports alternatives. Data clean rooms have shifted from "nice to have" to essential, helping companies gain insights while safeguarding privacy and trade secrets.

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