The March 2023 Aite-Novarica Group report examines business and technology trends in group life and voluntary/worksite benefits, highlighting robust sales growth in voluntary lines such as critical illness, accident, term life, dental, and vision care. Insurers are widely applying analytics for functions including enrollment, claims fraud detection, member retention, sales reporting, and underwriting. The market lacks clear standards for information exchange, though LIMRA and insurtech firms are working toward post-enrollment solutions, with API strategies becoming key differentiators. Carriers are also pursuing partnerships with benefits administration and enrollment providers to enhance customer experience and counter potential disintermediation.

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