The power of customer segmentation

12 Pages

This eBook explains how customer segmentation helps businesses move beyond one-size-fits-all selling by grouping customers based on behavior, value and engagement. It outlines signs that segmentation is needed, common myths, and why behavioral models like RFM provide the most actionable insight. Segmentation improves targeting, retention, product recommendations and early detection of declining accounts. With clear examples and a simple roadmap, the guide shows how profiling customers leads to smarter decisions, higher conversions and stronger loyalty.

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