How Currys bucked trends, broke ROI records, and redefined CRM expectations Insight-led Black Tag Event campaign for the UK’s leading electrical omnichannel retailer sets a new benchmark for CRM. The combination of a data-led strategy and a team of advanced tech led to a 102% increase in campaign revenue. Currys’ vision is to help everyone enjoy amazing technology. It is committed to an easy end-to-end customer experience for everybody – however they want to shop. As a leading omnichannel retailer of technology products and services, it operates online and through 829 stores in 7 countries. Currys has never been afraid to adapt its business model as consumer attitudes and behaviors shift. Its broader business transformation plan, announced by its CEO in 2018, was no different. Th

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