The B2B earned wage access (EWA) market is expanding rapidly, fueled by employer interest in boosting worker retention and satisfaction. Adoption is strongest in industries with high turnover, though regulatory ambiguity, especially around distinctions between B2B and D2C models, remains a barrier. Regulators often equate D2C EWA with payday lending, complicating oversight. Some states now require licensing and consumer protections. Differentiation among B2B vendors is limited to pricing, features, and disbursement models. Real-time payment platforms like RTP and FedNow are key enablers, with EWA driving much of their growing transaction volume.

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