The July 2023 report compares U.S., U.K., and Canadian credit cardholders, finding major credit cards are the third most owned financial product in the U.S. and Canada, but fourth in the U.K. Ownership rates are highest in Canada at 93%, followed by the U.S. at 84% and the U.K. at 74%. U.S. and U.K. consumers often choose major card companies for new accounts, while Canadians prefer their primary bank. Rewards programs drive U.S. and Canadian choices, whereas U.K. consumers prioritize application ease. Canadians use cards more for everyday and large purchases, with U.S. consumers leading in recent applications.

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