Ebook
ANATOMY OF A HIGH PERFORMING HEALTH SCORE
Customer Health Score is a metric based scoring mechanism used to predict customer behaviors. ACCESS Make sure you have access to all of the data you will need to formulate your Health Score. ACCURACY Verify that the data is accurate. May times the data coming from compromised sources can be wrong. CURRENT IMPACTFUL Is it the right data? Make sure that any data you use is data that will actually tell you something meaningful and actionable about your customers. INTEGRATED The data must all work together to formulate a Health Score.