This ebook positions analytics as a core strategic asset for financial services firms rather than a supporting function. It explores how banks, insurers, and asset managers can use analytics to improve risk management, customer personalization, regulatory compliance, and profitability. The content stresses the importance of embedding analytics into everyday decision-making, modernizing legacy data environments, and empowering business users with self-service tools. Through industry examples, it shows how firms that treat analytics as a long-term investment gain agility, resilience, and competitive advantage in volatile markets.

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