This white paper explores how analytics is transforming the golf industry across performance, operations, and fan engagement. It highlights the use of data in swing analysis, tournament strategy, manufacturing optimization, and facility design. The paper examines how analytics fueled growth during the pandemic and enabled new business models such as off-course golf experiences. It emphasizes democratized access to analytics as a driver of innovation across the golf ecosystem. The paper concludes that data-driven decision-making is essential for sustaining growth and competitiveness in a changing sports landscape.

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