This Cisco eBook highlights how AI is transforming customer experience (CX) across Europe. Based on a Metrigy survey of 1,000+ CX professionals, it reveals that CX Leaders outperform Laggards by embracing cloud contact centers, AI tools, and self-service technologies. Leaders reduce churn, improve CSAT, and increase agent efficiency by unifying data, automating workflows, and empowering agents with AI assistants. Key trends include cloud migration, AI-driven self-service, unified data analytics, and proactive customer communication. Cisco's Webex AI solutions support these advancements, helping organizations bridge the CX gap and achieve operational excellence.

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