Introduction: It would be easy to dismiss 2022’s emerging trends as just more of the same* After all, we’re still dealing with the familiar challenges of complex, non-linear buyer journeys. We’re still trying to keep up with the rapid pace of change. And we’re still navigating a business landscape dominated by big data* For many sales organizations, the idea of disruption only became real when the novel coronavirus went global, forcing them to move online and rethink their existing business models and strategies.

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