Medallia outlines five real-world applications where AI and generative AI are actively transforming customer experiences. These include scaling personalized feedback responses, accelerating root-cause analysis, identifying emerging trends, enhancing agent coaching, and summarizing lengthy customer conversations. By embedding GenAI into dashboards and workflows, organizations can reduce time spent on manual tasks, resolve issues faster, and increase employee productivity and customer satisfaction. The guide emphasizes that GenAI’s value lies in its ability to deliver insights tied to high-value business use cases, helping brands keep their promises through timely, targeted, and personalized customer engagement.

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