The Challenge Before partnering with ZoomInfo, Allego worked with a data vendor who was committed to sourcing contact information for the titles within their addressable market. “While they had data for the industries we were going after, they were missing direct dials for the actual titles we were looking to target,” explained Alex Mackenzie, Director of Sales at Allego. Moreover, without access to accurate direct dials, Allego’s sales team was struggling to develop deeper connections with their prospects. The absence of data accuracy resulted in an extended sales cycle for their team. “It was frustrating because we sell to sales personas, so we know there’s a good chance they’ll answer the phone. But, without accurate direct dials for those specific titles, we weren’t able t

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