Business Improvement Academy Zoolab Case Study Business Improvement Academy Project Eleanor McMahon and Grant Scobbie are key members of the sales team. Zoolab is going through major changes at the moment as it re-defines its business strategy. This is creating new and exciting opportunities and Eleanor & Grant decided to focus on the Ranger sales process for their BIA project. Created in 1996, Zoolab has become the UK’s number one ani

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