Situation Since 2011, performance-based partnerships have blossomed at Ziff Media Group. With the company’s quality assets, engaging content, and high-intent audiences, a performance approach came naturally, and advertisers wanted in. Early on, the company’s strategy was limited to individual performance deals with one or two major tech brands that got great exposure from Ziff Media Group content. But when Ziff Media Group recognized that a single link within an article could drive a million dollars worth of sales for a merchant partner, they knew it was time to expand the program and focus more on performance partnerships as an additional monetization strategy. The company has a strong affiliate portfolio spanning content publishers (Mashable, PC Mag, AskMen), Coupon/Deal sites

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