| CASE STUDY | ZEDO reaps the benefits of device tailored advertising ZEDO USE 51DEGREES TO ENABLE CATEGORY TARGETING, DEVICE TARGETING, AND FOR DEVICE REPORTING. “It has given a boost to our analytic and reporting system which helps us to optimise advertising campaigns.” Head of Product and Project, Zedo Questions about 51Degrees? Contact us. sales@51Degrees.com | +44 118 328 7152 | www.51Degrees.com CHALLENGE Zedo is the world’s largest independent ad technology player and is committed to keeping pace with the consumer shift to mobile to enable optimised campaigns for ad buyers across an ever-increasing range of devices. They bought in 51Degrees’ device detection services to overcome increasingly onerous in-house categorising through User-Agents, and to be able to accurat

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