Case Study

Zalando Shares Customer Insights with Brand Partners to Deliver Better Service, Results

Zalando Shares Customer Insights with Brand Partners to Deliver Better Service, Results

Pages 5 Pages

Zalando is on the frontlines of the e-commerce revolution as Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, it brings head-to-toe fashion to 32 million active customers and provides a platform for more than 2,500 top fashion and lifestyle brands. While Zalando handles e-commerce for third party brands, it is also building an operating system for fashion, providing logistics, technology and marketing solutions to brand partners alongside its wholesale business. Key to that effort is data that on-line shoppers provide given their 300 million monthly visits to the Zalando website and app from across 17 European markets. By capturing such data, Zalando helps its brand partners gain a holistic understanding of their consumers, what products they wan

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