Zalando, Europe’s leading online fashion platform, uses GoodData's analytics to enhance e-commerce experiences and optimize brand performance. By developing the ZMS Insights tool, Zalando provides brand partners with 24/7 access to detailed data on purchases, customers, and performance, enabling better targeting and decision-making. The tool helps brands identify new opportunities, benchmark against competitors, and tailor strategies to customer needs, significantly boosting engagement and sales. This approach has led to more than 1,000 brands using ZMS Insights, fostering stronger partnerships and driving growth.

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